Teach the Long-Term Benefits to Help You Sell Today
While short-term forecasts of leveling home prices and increasing mortgage rates may scare off many, especially first-time buyers, help your customer see the big picture.
Homeownership is a long-term investment that will build equity as homeowners pay down their mortgage. The sooner you can get them in a new home, the sooner they will recognize their long-term equity. If a prospective buyer is looking for a 3-year home, this may not be the right time to buy. But, for those looking for 5-, 10-, 15-year, or forever homes, it is critical to educate them on appreciation. The national average from 1991-2021 was a 290% increase in home prices. Even over the last five years, the increase has been more than 60%.1
