Price Right?
Based on recent market data from August and September 2025, the Big Bear market is showing a trend toward a more balanced, or even buyer-friendly, environment. The average days on market has increased, and homes are selling, on average, for 97% of their asking price. This means that a pricing strategy that worked six months ago may not be effective today.
- The Problem: The most common reason a home doesn’t sell is an incorrect initial price. An overpriced home will deter serious buyers and make it seem less appealing, even if it’s a beautiful property.
- The Solution: We need to perform a new Comparative Market Analysis (CMA). We will look at recent sales of comparable properties, paying close attention to homes that have sold in the last 30-60 days. A strategic price adjustment is often the most effective way to generate new interest and attract serious offers.
2. Does Your Home Have Curb Appeal and Staging?
The first impression is the most important. In a market where buyers have more options, your home needs to stand out both online and in person.
- The Problem: Outdated listing photos, a cluttered interior, or a neglected exterior can make it hard for a buyer to see your home’s true potential.
- The Solution: We will invest in professional photography with updated photos that reflect the current season. We should also consider professional staging. An empty home can feel cold, but a cluttered home is a major turn-off. Staging can help buyers envision the home as their own.
3. Is Your Marketing Working?
Even the most beautiful and well-priced home won’t sell if the right people don’t see it.
- The Problem: Your marketing may be failing to reach the right audience, especially the out-of-town buyers who are a significant part of the Big Bear market.
- The Solution: We will create a fresh, targeted marketing campaign. We can utilize social media to reach a wider audience in Southern California, create a video walkthrough of the property, or host a well-publicized open house.
4. Are You Responding to Feedback?
I will provide you with regular feedback from showings and inquiries. This feedback is a crucial part of our strategy.
- The Problem: Ignoring consistent feedback about a specific feature or issue can prolong the sale.
- The Solution: We will review all feedback together and decide if any adjustments need to be made. For example, if multiple buyers comment on the outdated paint colors, a small investment in a fresh coat of paint could make a big difference.
Selling a home that has been on the market for a while can be a challenge, but with a strategic approach, we can get it back on the right track. By addressing the pricing, presentation, and marketing, we can turn a stale listing into a successful sale.